Can running a creative agency, that collaborates with major fashion brands globally, be driven by intersectionality and values? How political and ethical has marketing become today, and what agendas are pushing it forward?
Lydia Pang is a Frankenstein, misfit creative with a decade of experience in mission-driven marketing. Lydia is the Co-Founder and Creative Director of MORNING, a digital strategy and conscious storytelling studio.
"Brands have no choice, but to choose their value system and live by it.
There's an interesting opportunity for us to re-educate brands and think about how actually, you have to be as agile and as nimble as the community is because the community changes and redefines and self-defines every day."- Lydia Pang
Previous creative leadership roles include her most recent at Nike HQ, where she led the creative and narrative team for Nike Sportswear, ACG, and the Women’s category. Prior to that, she was the Group Creative Director of Refinery29 in New York. She’s judged Clio Awards, D&AD and was a Cannes Lions delegate. She’s worked at advertising agencies in New York (Anomaly) and London (M&CSAATCHI), always in hybrid creative roles honing her passion for digital storytelling. She has given talks on ethical commissioning at Instagram and NYTimes, and written articles on style and feminism for Refinery29, Riposte, Vogue, Elle, and Dazed.
She spends her free time marinading meat, and recently self published a food zine about her Hakka Chinese heritage to support Welcome To Chinatown. She met her husband on myspace 16 years ago.
What values do you bring to Web3 strategy?
"Intersectional thinking is something that should be applied to everything that we do. We acknowledge the multi-facets of identity that we don't silo. We consider people as individuals and communities."- Lydia Pang
Listen on Spotify, Apple Podcasts, and SoundCloud, or watch on YouTube.
Host: Beata Wilczek
Guest: Lydia Pang
Music: SKY H1
Production: Julia Kąkolewska
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