Unfolding NEW PATTERNS
Fashion Knowledge
Physical AI, Jacquard & Wearable Tech with Ivan Poupyrev - E18
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Physical AI, Jacquard & Wearable Tech with Ivan Poupyrev - E18

Host Beata Wilczek calls on leading minds, from researchers and technologists to designers, artists and activists, to look at the emerging fashion futures and digital cultures in changing times.

Welcome to the Unfolding NEW PATTERNS. In my latest podcast, Fashion Knowledge, I discuss the post-internet culture with Marie Genevieve Cyr. Find out more on Instagram.


Dr. Ivan Poupyrev is an award-winning inventor, scientist, and entrepreneur. He is currently the CEO and founder of Archetype AI, a deep tech AI startup that seeks to build a foundational model capable of understanding, reasoning, and discovering invisible insights in the real world in real time, an initiative he calls 'Physical AI.'

He is a former technology executive at Google and previously worked as a research scientist at Disney Imagineering and Sony. An inventor with more than 100 issued patents and over 100 publications, he is also a TED speaker and has received numerous awards, including the Smithsonian’s National Design Award. Ivan was named 'one of the best interaction designers in the world' by Fast Company.

"One aspect of the project focuses on creating smart garments that can change their appearance based on people's behavior. These garments serve as a medium to connect individuals' behavior with the expressions manifested on their garment.”

- Ivan Poupyrev
Source: Google ATAP

"Physical AI understands the physical world and generates all interactions. It will be somewhat like a conclusive, ultimate user interface, among other things, possibly replacing all other interfaces in the future. That's why we refer to it as ‘Physical AI’.

We're developing this model because there is a distinction between using the online world and the physical world, primarily because in the physical world, there are two crucial components that do not exist in the online world. One of them is time.”

- Ivan Poupyrev

Host: Beata Wilczek
Guest: Ivan Poupyrev
Music: SKY H1
Production: Julia Kąkolewska


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Unfolding NEW PATTERNS
Fashion Knowledge
This is Fashion Knowledge. Join Beata Wilczek, founder and research director at Unfolding Strategies, a fashion consultancy and edu lab for fashion in web3 and her guests to discover new and brave voices in fashion innovation, design, research, and education. Tune in and learn about Just, Sustainable, and Digital Fashion Futures, straight from the Unfolding Strategies headquarters in Berlin and beyond.