Trends are the driving forces that shape the fashion world, mirroring societal changes and cultural tastes. Have you ever wondered how these trends are predicted? In our latest podcast episode, we delve into the role of AI in forecasting fashion's next big thing.
Julie Pont is a Fashion and Creative Director at Heuritech, merging fashion, creativity, and technology to drive both creative and business-oriented projects. She founded several fashion-related projects, showcasing my creativity in developing innovative strategies, and worked with prestigious brands, further demonstrating my extensive industry experience. Her goal is to express all facets of my expertise to develop innovative collections, businesses, and concepts.
"For artificial intelligence, they are both categorized as footwear. You have to identify all the subtle details that distinguish them and determine how to find those specific details. It involves a continuous back-and-forth dialogue and translation work that is extremely energy demanding, but in the same time very interesting.
As a fashion professional, collaboration with data scientists may not have been expected, but by bringing these diverse profiles together, you can completely reconsider trend forecasting, demand forecasting, and consumer insight forecasting. It's not solely about forecasting; it's about quantifying aspects that may initially seem entirely intuitive but are not."- Julie Pont
With extensive experience as the Fashion & Creative Director at Heuritech, she specializes in trend and cultural research, as well as data analysis to provide real-time data solutions for fashion businesses to help them understand and anticipate consumer trends. With a history of serving as the head of creative teams and a branding advisor, she possess a strong skill set in branding and art direction, including developing visual and editorial identities and implementing PR and network partnership strategies.
"It's crucial to be human-centric while being data-driven. This is a value I hold dear and I strive to communicate it to our sales team, as well as during conferences and lectures. As a jury member at ESMOD International School, I reiterate to the students the importance of being tech-friendly and understanding the significance of data.bHowever, ultimately, we must remember that we are human beings and prioritize a human-centric approach."
- Julie Pont
Listen on Spotify, Apple Podcasts, and SoundCloud, or watch on YouTube.
Host: Beata Wilczek
Guest: Julie Pont
Music: SKY H1
Production: Julia Kąkolewska
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Fashion Trends & Artificial Intelligence with Julie Pont - E15