AI Trend Forecasting & Digital Fashion Accessibility #10

Discover the Monthly Reviews archive where news, recommendations, and reading lists on fashion, emerging technologies, and sustainability are shared.

This newsletter was originally created and shared on 31.07.2023.

*** UNFOLDING EXCLUSIVE ***

Source: Unfolding Strategies

#1 Listen to our new podcast episode and learn about fashion trends and artificial intelligence

Are you constantly surrounded by articles on AI, yet find yourself puzzled over its real-world applications? Your quest ends here. Our latest episode provides a deep dive into the use of machine learning in trend forecasting. Meet Julie Pont, the Fashion & Creative Director at Heuritech and discover how AI is revolutionizing fashion trend forecasting. Listen here.

#2 Explore the future of fashion with Beata Wilczek

Discover the brilliant article penned by Paulina Czajor for Polish Fashion Stories and learn about Beata's interdisciplinary work in fashion, art and education and time spent at Central Saint Martins, University of The Arts London and Uniwersytet SWPS are woven into one story.

#3 Guiding next-gen innovators in digital and circular fashion

We are thrilled to announce our participation in the VORN Academy II Loom, a renowned incubator for virtual and circular fashion, supported by Zalando. As a partner, Unfolding Strategies will play a crucial role in supporting participants throughout the program by conducting workshops and providing expert feedback sessions.

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***UNFOLDING BIG WORDS***

Source: Unfolding Strategies

AI Trend Forecasting

AI trend forecasting operates based on an AI image recognition system that analyzes social media images to identify the garments people are wearing and quantify the identified trends.

It relies on historical statistics and leverages the past to understand the future. This approach makes sense because trends tend to be cyclical. When something appears, it's unlikely to be entirely new.

Thus, we have a comprehensive database that combines past trends to ensure thorough coverage of the markets. This way, we can quantify how trends emerge, evolve, and eventually fade away.

The methodology is a complex and comprehensive technology that not only predicts upcoming trends but also provides insights into where and for how long these trends are likely to be popular.

It's a sophisticated tool that offers valuable information about trends across different categories of people in specific countries.

(Julie Pont, Fashion Knowledge Podcast, E15: Fashion Trends & Artificial Intelligence with Julie Pont, 2023)