Big Words: Phygital #4

Big Words is a fashion dictionary in progress, capturing the emerging lexicon and giving shape to the dynamic discourse of contemporary fashion. Discover and learn.

Phygital:

As a noun:

1. An entity, experience, or item that seamlessly integrates the digital and physical realms through technology.

   Example: "Our new line consists of seven dresses and ten phygitals."

As an adjective:

2. Pertaining to or encompassing both tangible and digital attributes concurrently.

   Example: "We are developing sustainable and phygital products."

Source: Unfolding Strategies

Etymology:

A fusion of the words "physical" and "digital"; originally coined as a marketing term.

Contributor: Beata Wilczek.